Building a Strong Business Identity

Customer loyalty can be difficult to achieve for painting contractors. To prevent a race to the bottom on prices, work hard to stand out from your competitors in a way that matters to your customers.  Click here to learn how. 

How Local Marketing Has Changed and What You Need Now

Local marketing has always been a cornerstone of small business.  But it’s turned into a buzz phrase.  The odds are pretty good that no Google employee has ever worked in your town, yet here they are trying to sell you local marketing services. In fact, if you type...

Does Offering Financing Increase Close Rates?

The economy is in much better shape than it was in April – but it’s still rockier than it was before the pandemic.  Many people are earning less than they were in 2019 (especially those in retail) and some employees don’t have a job to return to, because their...

How Painting Contractors Can Prepare for a Winter of COVID-19

For many painting contractors (especially those in the northern parts of the United States and in Canada) winter can be a tough time to fill your calendar with painting jobs.  Some paints stop drying properly at temperatures as high as 50 degrees, and very few paints...

Why a Website Is a Must-Have for Painting Contractors in 2020

The internet has changed a lot in the last 20 years.  Back then, businesses tried to get an easy-to-remember web address so their customers would remember it.  The Yellow Pages bought Business.com for $345 million in 2007 – and then went bankrupt two years later....