Earning Confidence from Potential Painting Customers

When a customer calls you for a major painting job, one of the most important things they’re looking for is confidence.  They can’t afford to spend thousands of dollars on a job they’ll have to repeat any more than you can – but if this is the first time they are...

Five Ways to Get Painting Jobs Quickly

Some of our customers are just starting their painting business.  Once they start having expenses, they need quick revenue to cover them.  Unfortunately, search engine optimization takes a few months (don’t believe anyone who tells you it doesn’t!).  Many of these...

The Importance of a Fast Response to Painting Leads

We’ve said before that it’s better to not answer a customer’s call than to respond in a setting where you can’t give them your full attention.  This is because it’s better to lose a potential customer without them having ever met you, than to have a person who has met...

Attention, Painters: Phone Calls Make or Break Sales

Your phone presence is critical to closing sales. People make assumptions about your professionalism, customer focus and attention to detail within seconds of hearing your voice. Click on the image below for are five things you’ll want to do when you answer a...

Training Your Employees for Success

There’s a famous (probably fictional) story where a company’s Chief Financial Officer asks “What happens if we train our employees and they leave?”  The head of the company responds, “What happens if we don’t and they stay?” Training employees is expensive.  It costs...

Make Social Media Work for Your Painting Business

Social media can be a major part of a painting contractor’s online presence.  While a website conveys professionalism and reliability, a well-managed social media account conveys personality and a desire to help solve problems.  Here are three tips to make sure you’re...