The Biggest Marketing Mistake – Choosing Beauty Over Effectiveness

Feb 28, 2020 | Blog

If you asked people what factor impacts a home’s price the most, many would tell you the size.   They’d be wrong.  The size of a house is an important factor, but not the most important.  It’s all about location. Consider this example: there are several places in the...

Achieving Maximum Customer Loyalty

Feb 14, 2020 | Blog

Everyone knows that loyal customers recommend companies to friends and co-workers.  But what is a loyal customer? Type “customer loyalty” into Google, and you’ll get ads for companies trying to sell you loyalty programs.  Below the ads is a quote from book The...

Don’t Let Someone Steal Your Painting Business’s Online Identity

Jan 31, 2020 | Blog

If you’ve ever searched on Google for a business, you’ve probably seen their business information show up to the right of the search results.  As an example, searching for ProPainter Websites returns the box below. This is the information in your Google My Business...

Great Customer Service Can Double Your Profit

Jan 27, 2020 | Blog

Have you ever noticed that companies love to claim that their customer service is great?  One reason they try to do this is that they think they can get away with it.  Even Wells Fargo, who has been fined over $17 billion since 2000 for various forms of customer...