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business and marketing advice for painting
contractors
Does Offering Financing Increase Close Rates?
The economy is in much better shape than it was in April – but it’s still rockier than it was before the pandemic. Many people are earning less than they were in 2019 (especially those in retail) and some employees don’t have a job to...
How Painting Contractors Can Prepare for a Winter of COVID-19
For many painting contractors (especially those in the northern parts of the United States and in Canada) winter can be a tough time to fill your calendar with painting jobs. Some paints stop drying properly at temperatures as high as 50...
Why a Website Is a Must-Have for Painting Contractors in 2020
The internet has changed a lot in the last 20 years. Back then, businesses tried to get an easy-to-remember web address so their customers would remember it. The Yellow Pages bought Business.com for $345 million in 2007 – and then went...
Here’s Why Now Is A Great Time To Advertise Exterior Painting
It’s always been nice to sit out on the porch on a summer day with friends and enjoy food from the grill. But this summer is different – in some communities, grilling out is the only way to invite friends over and actually get them to...
Community Support Needed Now More Than Ever
US unemployment exceeds 10%. Community involvement is always good for business, and if your business isn’t struggling right now it’s more important than ever to give back. Here are three ways to help those in need in your community....
Three Ways to Demonstrate Reliability
The best businesses are responsive to customer questions. It’s important if you want to keep customers, because it’s frustrating to ask a simple question and wait days for an answer when you’re in a hurry. But even if it takes a...
Why Painting Contractors Need to Focus on Their “Web Presence”
Ten years ago, everyone talked about how important a website was for your business. These days, it’s all about your “web presence.” But what’s the difference? It’s not just a term that marketers invented so they could charge more for...
Deliver Great Service By Meeting Customers Where They Are
Your painting customers are all asking you for the same thing: a fresh coat of paint on (or in) their house. That doesn’t mean their circumstances aren’t all different, especially in this chaotic time. The best way to provide great...
Three Things Painting Contractors Should Be Doing on Facebook
Utilizing Facebook as a powerful tool for showcasing projects and presenting essential information to potential customers is crucial for painting contractors. However, with just five or six seconds to capture a potential customer's...