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business and marketing advice for painting
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Top 10 Organic Search Ranking Factors for Painting Contractor Websites in 2022
How can you get your website to show up higher in the Google search results? That’s a question that painting contractors across the country ask themselves semi-regularly and that website providers like us ask ourselves on a daily basis....
Online Reviews – 5 Key Factors
Google reviews serve as the modern-day word of mouth for painting contractors. While many painting contractors understand how important reviews are, very few of them ask customers for reviews in a way that can provide the biggest benefit...
Google Changes the Game for Painting Contractors to Be Found Online
Google recently made a change in their search engine results pages that could exponentially increase the importance of actively managing your Google Business Profile (formerly known as Google My Business). It’s likely to significantly...
Want More Customers? Use Their Preferred Communication Method
With so many different ways to communicate with customers it can be difficult to juggle them all. The good news is that a recent survey sheds some light on how consumers prefer to be able to contact local businesses. The better news may...
Emotional Decisions – The Value of a Proven Process
It’s easy for painting contractors to underestimate the stress and uncertainty that floods the minds of homeowners when it comes to getting their house painted. That’s especially true for experienced painting contractors. You may be in...
Why It’s Best to Invest in Marketing When You Are Really Busy
If you are like most painting contractors, you are as busy with work as you want to be right now. In fact, you might be much busier than you want to be. The last thing on your mind is generating more business. But in reality, times of...
Three Things That Painting Contractors Want But Don’t Ask For
Before becoming a marketer, I wrote business research reports for large companies. I interviewed some very smart people along the way. Some of the best bits of wisdom I received were the ones that seemed the most obvious. At one point,...
Doing Your Best Work – and Leaving the Rest Behind
If you’re a painting contractor, it’s always better to have too much work than to have too little. But “catching up” by scheduling 55-hour weeks isn’t much fun either. This is the third of three articles providing techniques to balance...
How to Pass on Work (Without Saying No)
If you’re a painting contractor, it’s always better to have too much work than to have too little. But “catching up” by scheduling 55-hour weeks isn’t much fun either. This is the second of three articles providing techniques to balance...