Blog

When a customer calls you for a major painting job, one of the most important things they’re looking for is confidence.  They can’t afford to spend thousands of dollars on a job they’ll have to repeat any more than you can – but if this...

Some of our customers are just starting their painting business.  Once they start having expenses, they need quick revenue to cover them.  Unfortunately, search engine optimization takes a few months (don’t believe anyone who tells you it...

We’ve said before that it’s better to not answer a customer’s call than to respond in a setting where you can’t give them your full attention.  This is because it’s better to lose a potential customer without them having ever met you,...

There’s a famous (probably fictional) story where a company’s Chief Financial Officer asks “What happens if we train our employees and they leave?”  The head of the company responds, “What happens if we don’t and they stay?” Training...

Social media can be a major part of a painting contractor’s online presence.  While a website conveys professionalism and reliability, a well-managed social media account conveys personality and a desire to help solve problems.  Here are...

We’ve mentioned in previous blog posts that it can be beneficial to take painting jobs on short notice from time to time.  There are also plenty of reasons to not do it constantly.  If it means working overtime, it can burn you or your...

Big painting company chains have some advantages over small ones.  They may be sitting on a mountain of cash.  They can negotiate the best prices for their paint and supplies because they buy so much of it.  They have internal lawyers,...