Blog
business and marketing advice for painting
contractors
Thinking Like Your Customer
Have you ever gone into a restaurant or a store and been shocked at how disconnected from reality the people working there were? If you ask the server at a pizza restaurant whether they sell by the slice, or you ask an employee at the...
How Painting Contractors Can Beat Side-Hustlers Every Time
One of the biggest changes that happened as a result of the recession was the creation of the Side-Hustle Economy. Many people who lost their jobs went searching for other ways to make money, and a few smart business owners realized that...
Clear Choices Lead to Fast Decisions – and More Sales
It can be easy to fall into the trap of thinking that more information leads to better decisions. What really helps your potential customers make better (and quicker) decisions are the most important three to four pieces of information....
When Do Profitable Painting Contractors Turn Down Jobs?
With the busy season just around the corner for many painting contractors, it’s a good time to remember that there’s more than one way to run a successful painting business. It's also important to remember that there are (at least)...
Three Ways to Avoid Devaluing Your Painting Services
Most customers don't know a “good price” for a quality paint job. But they are looking at signals you are sending through your marketing to determine whether to push back against your price. Click here for three ways to maintain your...
The Three Jobs of a Painting Contractor
Every business owner has parts of their job that they love, and parts that they don’t like at all. That’s especially true for small business owners, who find themselves doing a little bit of everything. Maybe you love painting, but hate...
Three Things Independent Painting Contractors Do Better Than Huge Franchises
Big franchises often have major financial advantages. There are some areas, however, where they fall far short against small businesses. Click here to learn where independent painting contractors shine.
The Importance of Location on Painting Contractor Websites
Unlike many businesses, painting contractors don't usually have to be concerned about picking a great location because they travel to the customer's location. That doesn’t mean location isn’t important, however. Online, it’s the...
Use Paint Job Photos to Earn More Business
Are you proud of your work? Most painting contractors are, but don’t take the time to capture it. Once you’re done with a job, you move quickly to the next. However, we live in a very visual world and by taking pictures of your work you...